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The Economics of Love and Romance

February 4, 2026

As Valentine’s Day approaches, show your middle and high school students that economics is anything but dismal by linking key economic concepts to romantic relationships.

How can market forces help us understand the search for a romantic partner? How do information asymmetry, new technologies, and the sunk-cost fallacy impact relationship decision-making? We’ll explore these ideas and more, while also sharing classroom-ready instructional resources. Five U.S.-based Econiful members will win a $25 Amazon gift card.

  • For questions regarding this resource, please contact Econiful.
  • Contact Name: Michela Wilson
  • Email Address: info@econiful.org